An unconventional challenge for us was the advent calendar for Chupa Chups. The traditional Christmas segment of sweets was occupied by cheap chocolate calendars, while Chupa Chups focused on higher quality segments with its range of lollypops and chewing gums. The LOGIK company provided everything from the first drafts in several versions, including production of a unique bed for the products, to logistics to distribution centers of the retailers.
Download PDF?(6 MB)